Question 1

A pull strategy utilizes consumer demand for a product to motivate retailers and wholesalers to actively market the product.

Accepted Answer

The answer of A pull strategy utilizes consumer demand for...

Question 2

Push strategies target consumers with sales promotion and heavy discounting that are designed to create a strong demand for the product.

Accepted Answer

The answer of Push strategies target consumers with sales promotion...

Question 3

Sampling represents a quick and effective way to demonstrate a product's superiority at the time when consumers are making a purchase decision.

Accepted Answer

The answer of Sampling represents a quick and effective way...

Question 4

Personal selling provides the most efficient element of the promotion mix for a firm attempting to reach a large, homogeneous group of consumers.

Accepted Answer

The answer of Personal selling provides the most efficient element...

Question 5

Coupons, contests, and sampling are examples of sales promotion activities.

Accepted Answer

The answer of Coupons, contests, and sampling are examples of...

Question 6

The objective of a push promotional strategy is to move a product through a distribution channel by offering incentives to wholesalers and retailers to stock and sell the merchandise.

Accepted Answer

The answer of The objective of a push promotional strategy...

Question 7

Internal sales promotion efforts include training for salespeople and participation at trade shows where salespeople can meet potential customers.

Accepted Answer

The answer of Internal sales promotion efforts include training for...

Question 8

Any word-of-mouth promotion that puts a company's product in the public's attention is good promotion.

Accepted Answer

The answer of Any word-of-mouth promotion that puts a company's...

Question 9

Anything that encourages people to talk favorably about an organization may be effective word-of-mouth promotion.

Accepted Answer

The answer of Anything that encourages people to talk favorably...

Question 10

Viral marketing describes everything from paying people to say positive things online to schemes where consumers get commissions for directing friends to specific websites.

Accepted Answer

The answer of Viral marketing describes everything from paying people...

Question 11

Internal sales promotion programs are targeted to reach the firm's internal auditors as well as external customers.

Accepted Answer

The answer of Internal sales promotion programs are targeted to...

Question 12

Social media offers opportunities for positive and negative word-of-mouth promotion.

Accepted Answer

The answer of Social media offers opportunities for positive and...

Question 13

Internal sales promotion efforts target salespeople and employees that handle customer complaints.

Accepted Answer

The answer of Internal sales promotion efforts target salespeople and...

Question 14

Sales promotion programs can be used as a means to generate employee enthusiasm.

Accepted Answer

The answer of Sales promotion programs can be used as...

Question 15

In evaluating the promotion mix, it's fair to say that large organizations are best reached through personal selling.

Accepted Answer

The answer of In evaluating the promotion mix, it's fair...

Question 16

Effective sales promotion efforts focus exclusively on external audiences such as dealers and consumers, since they ultimately decide the fate of a product.

Accepted Answer

The answer of Effective sales promotion efforts focus exclusively on...

Question 17

The popularity of the Internet has severely reduced the importance and effectiveness of word-of-mouth promotion.

Accepted Answer

The answer of The popularity of the Internet has severely...

Question 18

The most effective sales promotion programs target customers, rather than employees and marketing intermediaries.

Accepted Answer

The answer of The most effective sales promotion programs target...

Question 19

It's just as important to generate employee enthusiasm about a product as it is to attract potential customers.

Accepted Answer

The answer of It's just as important to generate employee...

Question 20

The use of coupons and sales contests represent internal public relations and sampling activities.

Accepted Answer

The answer of The use of coupons and sales contests...

Quiz 21: Managing the Marketing Mix: Product, Price, Place and Promotion