Question 1

What is the difference between a business model and an ebusiness model?

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Question 2

What uses the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways?

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Question 3

Bonnie Flat is a real estate agent who specializes in the luxury home market in the Seattle, WA area. Bonnie is highly-technical and uses many types of online marketing techniques to increase business. One of most successful online marketing techniques is to place a box along the top of real estate websites and luxury custom furniture websites. What type of marketing technique is Bonnie using?

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Question 4

Which of the below statements is correct?

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Question 5

Netflix creates a unique recommendation listing for each customer that revisits its website. How would you classify Netflix's ebusiness strategy?

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Question 6

What is the business strategy that lets a company shorten the order process and add value with reduced costs or a more responsive and efficient service, and occurs when a business sells directly to the customer online?

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Question 7

M&M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy?

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Question 8

What is the exact pattern of a consumer's navigation through a site?

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Question 9

Amazon creates a unique recommendation listing for each customer that revisits its website. How would you classify Amazon's ebusiness strategy?

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Question 10

Which of the below would not be considered a company operating in the long tail of a typical sales curve?

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Question 11

What measures the number of people a firm can communicate with all over the world?

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Question 12

A company can reduce its costs using ebusiness to change its business processes. Which of the following represents an example of a company reducing its costs through ebusiness?

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Question 13

What is a type of mediation that refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?

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Question 14

What is the ability of an organization to tailor its products or services to the customers' specifications?

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Question 15

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose. How would you classify Nike's ebusiness strategy?

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Question 16

Which of the following is an example of a clickstream data metric?

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Question 17

Which of the following is an ebusiness marketing technique?

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Question 18

Which type of ebusiness marketing technique induces websites or users to pass on a marketing message to other websites or users, creating exponential growth in the message's visibility and effect?

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Question 19

When evaluating the business value of disintermediation the more ________ that are cut from the distribution chain, the lower the product price.

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Question 20

What is the best way to measure a company's ebusiness success?

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Quiz 3: Ebusiness: Electronic Business Value